James Hardie Brief: After developing a new brand position for James Hardie through the addition of the ‘A smarter way to build’ tag, we were briefed to produce an entire library of templates for all marketing material ― and to incorporate these into a comprehensive set of master brand guidelines. Solution: Our solution included an extended colour palette with a colour coded system to easily identify an extensive suite of categorised brochures, with extensions into website and beyond.

La Famiglia Brief: Develop a style guide to ensure consistency in the development of new product packaging. Solution: Following our extensive redesign of all La Famiglia packaging, it was an intuitive process to consolidate the visual elements to produce a blueprint for future pack designs and other brand touchpoints including the website.

LAFA Pack Guidelines
 
LAFA Pack Guidelines

Prostate Cancer Foundation of Australia Brief: Extend PCFA branding to generate more interest and variety in communications. Solution: We extended the colour palette from one blue to a wider palette of many shades of blue, allowing an ownership of the colour to be expressed across all marketing materials. A refresh of the brand guidelines also introduced a friendlier and more legible typeface to their audience. Importantly too a secondary logo ‘Research Awareness Support’ was developed to communicate the PCFA role on all relevant communications.

Prostate Cancer Foundation
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Garvan Institute Brief: Develop cohesive brand guidelines for the Garvan Institute and Garvan Research Foundation in order to strengthen the brand and ensure consistency in all collateral and communications. Solution: There were a range of past guidelines being used by different parts of the organisation and we reviewed them all and took the strongest and most contemporary elements to forge a new set of guidelines to apply across the organisation. Our solution established firm parameters for key brand assets with a revitalised colour palette and we also designed sets of key internal and external templates.
Garvan Guidelines
 
Garvan Guidelines
Garvan Guidelines

Infrastructure Partnerships Australia Brief: Develop a strong branded look to unite a variety of marketing collateral items for an industry association that represents blue-chip construction and other infrastructure companies. Solution: A structural element was designed to allow great flexibility in application whilst giving cohesion to a wide range of collateral.