James Hardie Brief: After developing a new brand position for James Hardie through the addition to the logo of the ‘A smarter way to build’ tag, we were briefed to produce an entire library of templates for all marketing material – and to incorporate these into a comprehensive set of master brand guidelines. Solution: Our solution included an extended palette with a colour coded system to easily identify an extensive suite of categorised brochures, with extensions into website and beyond.

La Famiglia Brief: Develop a style guide to ensure consistency in the development of new product packaging. Solution: Following our extensive redesign of all La Famiglia packaging, it was an intuitive process to consolidate the visual elements to produce a blueprint for future pack designs and other brand touchpoints including the website.

Prostate Cancer Foundation of Australia Brief: Extend PCFA branding to generate more interest and variety in communications. Solution: We extended the colour palette from one blue to a wider palette of many shades of blue, allowing an ownership of the colour to be expressed across all marketing materials. A refresh of the brand guidelines also introduced a friendlier and more legible typeface to their audience.

Cleanaway Brief: Consolidate existing branding and establish guidelines for future usage including application of the brand to a varied fleet of service vehicles. Solution: All vehicle types were illustrated and a complete set of branding applications from stationery to livery was established for both printed and intranet based guidelines.

Infrastructure Partnerships Australia Brief: Develop a strong branded look to unite a variety of marketing collateral items for an industry association that represents blue-chip construction and other infrastructure companies. Solution: A structural element was designed to allow great flexibility in application whilst giving cohesion to a wide range of collateral.